Swatchy Schemey

Introduction: 

I found a specific area on High Point University’s campus that had an interesting aspect of color contrast. I like to think that this image is divided up into layers and it basically had an overall unique effect. The bricks give off a nice red tint to the way the image looked, the grass had a nice vibrant shade of green, and the High Point University sign gave off a nice purple or blue sort of tint to its color shade.

When beginning to work on this project, I had to critically look into color schemes and the role they play in contrasting with different colors. The idea of contrast was rather important when I was creating my nameplates. I had to look at the background of the nameplate and then match that with a proper color for the text. The lighter color of the text fits rather nicely with a dark, nameplate background. The article about contrast was rather insightful and it helped me understand how I could get my nameplate to look legible and stylistic.

https://gomedia.com/zine/tutorials/rule-three-contrast-contrast-contrast/

(Nane plates)

When I began to work on my swatches square I particularly enjoyed the article on go media about limiting colors. It really gave me a clear insight on how I could get a color scheme to look presentable with different shades for each square. Once I went to Indesign, I was then able to work critically to blend in colors and “tints” so that my square looked cool.

https://gomedia.com/zine/tutorials/becoming-a-master-designer-rule-two-limit-your-colors/

(Swatches)

In a final sense, I enjoyed the article on go media article about limiting fonts. I found this to be rather helpful when I was looking at how I should implement the text style into my nameplates. I felt like I chose something that was a decent size, it was legible, and it also looked somewhat fancy.

https://gomedia.com/zine/tutorials/rule-one-limit-your-fonts/

Meme Assignment

While setting up my Meme assignment in Photoshop, I first implemented the background layer which was the image of the person on the stretcher going into the ambulance with healthcare workers. Next, I created a second layer which was a Portrait of Governor Cuomo. I had to use many tools and layers in order to take care of this part of the project. One of the things I did was create a mask for the image of Governor Cuomo. When you create a mask, it is important to realize which layers can be selected in order for a step to occur on what you are working on. At first, I used the magnetic lasso tool so I could create a border around Governor Cuomo which would essentially make the image more defined and it would get rid of the background of the picture he was in. After doing that, I was unhappy about the border around the image of Cuomo's profile so I was able to utilize the brush tool and paint black around the edges so that it would blend in well with the image of the ambulance and health care professionals. Once I started painting over the ambulance door, I had to paint with white so that it would essentially blend in better. I had to keep playing around with this until I was able to get a right fit and I could essentially just have a headshot of Cuomo on the left side of the background image. The final step I did for the project was that I created text so I could turn my image into more of a meme. I used the textbox tool and I made the font a decent enough size so people could read it. I also made the text white so that it would stand out and have clear visibility on the image.

Business Card (In Design)

While setting up a business card, I learned that the idea of spacing is very important. People need to make sure they have a professional look on their business card and it needs to look clean, presentable, and it also needs to have key information about that person. The framing aspect of Indesign is quite confusing and it is difficult to use for beginners of the software program. I’m not a fan of the software program but with time, I’m sure I will get used to it. While I did this assignment I learned how I could properly implement a .png icon that has transparency. I initially struggled with being able to find something that looks professional and unique on my card but I ended up using an “E” logo which represents the beginning letter of my first name. The logo is simplistic but at the same time, it gives the card a clean look. I also feel that the image of myself on the left-hand side helped give the card character because it is a professionally taken image of myself and it gives the potential business client an idea of what I look like. The most important thing to take away from using Indesign is the certain formatting rules and dimensions for bleed lines, length and width for the landscape, and the margin spacing. It is important to use the specific dimensions from the vista print website because it helps create a better look to the business card and it will look rather presentable. I followed the rules and guidelines for the standard business card and I am proud of the outcome of my final product.

Doorways on the HPU campus

I was able to work the shot for my photography set of doorways here on HPU’s campus. I was able to use several aspects of composition techniques when I was "working the shot" for my specific theme. Some of the types of composition I used included lines, negative space, symmetry, framing, angles, and layering. I looked at many of the doorways on campus and I was inspired because I thought they brought a unique touch to the architecture of the buildings. I also realized there were several examples of composition within them.

Lines

For the lines category of the photoshoot, I figured this photo gave a good touch upon the composition. I was able to capture a unique angle of the brick walk-way which gave the photo a good touch. The bricks represent the area of the

"lines" in the photo.

Negative Space

The best shot I could find for negative space was the area above the doorframe. There is a lot of blank space with very little complexity. I liked how the plain white background and windows looked right above the doorway.

Symmetry

Although this shot could use some editing, I thought the close-up of the two doors side-by-side looked very symmetrical. I will have to go back and crop out some of the shadows and zoom in on the picture more so that it looks cleaner.

(3 More Photographs)